• 7

    Jun

    25 Awesome Free Google Tools

    25 Awesome Free Google Tools byNeil Patel Whether you love Google or love to hate Google, you have to admit one thing. Google offers a lot offree tools to use with the convenience of being able to access them with one login. Marketers in particular should take advantage of these tools to get more out of their search engine and social media marketing experience. The following are some of the top Google tools marketers should embrace from A to (almost) Z! 1. Google AdSense Ever created a niche website for linking purposes, affiliate marketing, content development, or another reason that never panned out? If the website gets even a moderate amount of traffic, and you have no other use for it for the time being, why not earn a little income off of it usingGoogle AdSense? By simply pl
  • 4

    Jun

    #SoLoMo a.k.a Social Local Mobile Marketing

    Pagi ini saya membuka-buka Android RAZR saya dan menemukan bahasan menarik soal Social Media Marketing. Namanya adalah #SoLoMo a.k.a Social Local Mobile Marketing. Sadar atau tidak social media sudah merekat hampir di semua pemilik smartphone. Permasalahannya adalah bagi kita pemilik bisnis lokal, sudahkah kita memanfaatkan peluang tersebut? Artinya sudahkah kita menggunakan social media untuk mempromosikan bisnis kita? Bukan secara global tapi lokal saja. Berdasarkan blog webcoach, yang diposting Senin (6/4/2012), berikut adalah beberapa penjelasan dari #SoLoMo tersebut. Apakah #SoLoMo Marketing itu? Pada dasarnya ini adalah teknik social media marketing yang ditujukan untuk menangkap kebutuhan konsumen secara cepat dalam cakupan lokal saja. Tentunya konsumen akan mencari informasi
  • 27

    Mar

    Gak Usah Ribet Kalau Bikin Mobile Landing Page

    Minggu ini, perjalanan saya di ranah web site mencapai apa yang disebut sebagai Information Architecture (IA). Mari kita simak sejenak perihal IA. Bagi anda yang bekerja sebagai serdadu-serdadu web, mungkin pernah mengalami hal berikut. Ketika membangun sebuah situs baru, pastinya kita juga memikirkan dari sisi kontennya. Harapannya, orang yang datang di web kita langsung dapat memahami isi dari konten, agar informasi brand yang kita sebarkan mudah terserap orang. Nah, seiring dengan meningkatnya akses web via mobile, kebanyakan orang akan melakukan browsing dari ponselnya. Terkadang, kompleksitas IA yang telah kita susun membuat orang bingung akan konten di dalamnya. Kini pertanyaannya adalah: seberapa efektifkah halaman pertama Anda mencakup keseluruhan konten. Atau lebih singkatnya
  • 24

    Feb

    Empowering Internal Search

    You may think you dont need to do that? I mean see my tittle above. After all, you can find content without doing so. It is essential that you use the internal search regularly. Your search page transforms and looks different depending on which search term you use. Users on your website might view a search result page that you have never seen yourself. I found this based on Linkedin discussion with Cerri Mac (Account Manager, Siteimprove UK). She told me a lot about three things to improve my internal search. Our search function might be in perfect shape, and not need any adjustments at all. If not, it is time to take control of the internal search function. Since the search function uses the content of the pages on the site the process mostly starts with improving the most important
  • 11

    Feb

    5 Essential Spreadsheets for Social Media Analytics

    Social media analytics and tracking can be very time-consuming and expensive. Youll find quite a few smart social media monitoring tools, but what if you cant afford them? This article from Mashable can answer this question. Made by Ann Smarty (@seosmarty). She is one of my fave SEO warriors. Social media marketers and power users are in constant search of free, efficient alternatives. Here, well share a few ready-made spreadsheets you can copy (navigate File + Make a copy) and use for social media analytics. They are free, highly customizable and extremely easy to use. Most of the scripts that run the spreadsheets are public, meaning you can access them from the Tools + Script Gallery menu (this also means they were reviewed and approved by Google Spreadsheets team). 1. Fetch Twit
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